Video / New Zealand Documentary
Meme Me — Levi Hawken Explores His Nek Minnit
The ‘Nek Minnit’ guy confronts the meme that defined him. Get ready to challenge your own perceptions of virality.
Posted 09 Sep 2019
The newest addition to the adidas family, the 3ST. Check out more below.
adidas Skateboarding introduces the new 3ST family of footwear. The inaugural product of the brand’s new open source workshop design approach, 3ST is the brainchild of top designers and athletes coming together to disrupt and re-define skate shoes, and create the future of adidas Skateboarding.
adidas designers worked closely with Na-kel Smith and other professional skateboarders on the development of the 3ST.001 and 3ST.002, two forward-thinking, vulcanized silhouettes that seamlessly blend style and function.
Alongside skateboarder input, the design process was also driven by enhanced aesthetics, premium materials, and new design lines.