Video / NZ Classic
2014: Kevin Francis — “Let it Roll”
Kevin Francis’s stellar part from the “Let it Roll” video, a Wellington skateboarding film by Jason Gallant released in 2014.
Posted 09 Dec 2021
The ‘Nek Minnit’ guy confronts the meme that defined him. Get ready to challenge your own perceptions of virality.
The man who became a meme, Levi Hawken, recalls his joke that birthed a viral catchphrase. Living with a rare genetic condition which affects his appearance and turned him into an internet caricature, Levi defines the price of our fame based society. Blurring the line between internet icon, skateboarding legend and talented artist, he discovers all is connected and fate is often as simple as being careful what you wish for.
Directed by Stjohn Milgrew, Produced by Rebecca Lee. For Loading Docs.