Manual Magazine

All Originals Represent – adidas on the hunt for Kiwi crews to battle for street style supremacy

Posted by David Read on Wednesday August 8 2012

Want to be a part of the adidas Originals campaign and score $5,000 of adidas gear? It’s easy, all you need to do is create a video of your crew showcasing originality and creativity, share the video online and send a link to and you could be invited to the adidas Originals party to battle it out for supremacy. Head along to one of the participating retailers to find out more. Your crew entries are due in by 24 August, 2012. National Showdown is on 31 August, 2012.

Auckland, August 7, 2012 – adidas Originals today launched the search for one Kiwi crew to feature in the ultimate self-expression of street-inspired style the adidas All Originals Represent global campaign.

The search is open to crews from all over the country, from skate, graffiti art, music, fashion, bmx or fixie – anything goes. A national showdown will reveal the ultimate winning crew in Auckland in late August.

adidas retailers will put forward crews to represent their store with finalist crews representing what they are all about, as individuals and as part of a bigger whole – their crew, at the adidas All Originals Represent event in Auckland on Friday 31 August, hosted by superstar Kiwi MC David Dallas.

The winning crew will walk away with $5,000 adidas gear, and become the face of the adidas Originals New Zealand advertising campaign. The winning crew will also represent New Zealand on the adidas All Originals Represent global social media platforms.

“This generation is always looking for a chance to go all in to their own beat; an opportunity to show the world their passions and their talents. This campaign builds on the desire for self-expression, and we are enabling our consumers to share with us and the world their creativity, and what originality means to them,” said Nadia Scott, Marketing Manager adidas New Zealand.

Participating retail stores:

  • adidas – Auckland, Wellington and Christchurch
  • Arcade – Auckland
  • Area 51 – Auckland and Wellington
  • Embassy – Christchurch
  • Loaded – Auckland
  • Qubic – Auckland
  • Quest – Dunedin and Queenstown
  • Red Rat – North Island
  • The Good Room – Tauranga

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