DC Snowboarding is excited to present Must Be Nice, the first team movie produced by DC since Mtn Lab 1.5 in 2008. With legends like Devun Walsh to newcomer Anto Chamberland, Must Be Nice features footage of the guys from the past year shredding around the world. A true team movie, this film is what snowboarding is to DC.
The film will make its official debut on October 1st 2012. That day, DC will have a free online screening of the movie via the DC Snowboarding facebook page at http://www.facebook.com/DCSnowboarding, hosting a truly global premiere with live online chat for viewers with the stars of the movie. Must Be Nice will be available for purchase on Itunes.
Check out the DC Snow team’s escapades and extras while filming Must Be Nice and follow them on Instagram at #mustbenicedc.
For more information on the DC Snowboarding program and Must Be Nice, please check out www.dcshoes.com
About DC: Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.